【LOGO Design】 The key to making people remember your brand in 3 seconds! Analysis of common mistakes in LOGO design

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In this era of information explosion, a good LOGO is not just a pattern - it is the face of the brand and the "first impression" by which customers remember you.

Research points out that it only takes 3 seconds for consumers to form their first impression of a brand, with visual elements accounting for up to 90%. In other words, if your LOGO has no memorable points or good impressions, your brand may disappear from the minds of potential customers.

Let’s talk to you today:

1.Why is LOGO so important?

2.The most common logo design mistakes made by start-up brands

3.How to create a brand LOGO that is “understandable, memorable and spreadable”

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1. The role of a LOGO is not a “work of art” but a “communication tool”

Many people mistakenly believe that a logo must be more complex and more design-like in order to appear professional.

A good LOGO should do these three things:

• ✅ Understandable: can identify brand attributes and feel the style in one second

• ✅ Remember: The visual is simple and powerful, with memory points (for example: Nike hook, Shopee shopping bag)

• ✅ Easy to use: it can be used flexibly whether it is placed on business cards, web pages, packaging, or exhibitions.

2. The most common LOGO design mistakes made by start-up brands

• Using too many elements turns into a “platter design”

Some brands will want to put products, mascots, landmarks, founding concepts into their LOGO... As a result, the design looks like "making a report" rather than establishing a brand impression.

👉 Solution: The LOGO only needs to convey a "key message", and the rest can be carried by other visuals of the brand (such as extended images, story pages).

• In order to be different, be overly creative to the point of being unrecognizable.

  
  

In order to seek novelty and change, some LOGOs have distorted fonts and complex shapes. As a result, viewers can’t figure out what brand they are.

👉 Solution: Put "function" first and then "creativity". Brand LOGO is not an artistic creation, but a market communication.

• Ignore minified legibility

  
  

Your logo may be beautiful on a large poster, but if it is reduced to a social header or website, it cannot be seen clearly. This is a design that is not practical enough.

👉 Solution: Be sure to test "small size readability" when designing, and consider whether you need to prepare a simplified version of the LOGO.O。

• Without design logic, it is difficult to extend to other applications

A LOGO cannot be just a single point of design. It must be able to extend the overall brand vision (font, color, style and tone) to make the overall design consistent and recognizable.

👉 Solution: Clarify the brand tone and market positioning before designing (our Yingshi Design will assist in completing this step during the LOGO design process).

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3. Before designing a LOGO, you can ask yourself these questions:

• How do I want people to feel about my brand? (Friendly? High-end? Technological?)

  
  

• Who is my target audience? Where will they see my logo?

  
  

• What do the logos of my competing products look like? Do I want similarities or differences?

  
  

• Where will the LOGO be used in the future? (Packaging? Website? Community? Periphery?)

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💬 Want to make your first good impression?

If you are:

• One-person entrepreneurial brand owner

• start-up company

• Operators who want to refresh their brand

Welcome to chat!

📩 盈氏設計YINGSHI｜Brand LOGO and visual design services

👉 Official Website ：https://yingshi.com.tw/

👉 E-mail ：zoeee.wu@yingshi.com.tw

👉 LINE ID  ：wesc0130